Don’t you wish being a dentist were as easy as, well, just being a dentist? But on top of giving your patients beautiful smiles, you’ve got budgets and billing, staffing and scheduling to handle. And on top of all that, there’s the constant concern of having enough patients coming through the office doors to keep the whole practice moving.
That’s why we’re constantly working on new ways to hit every target segment of marketing FOR you – patient retention, referrals, lost patient ‘re-capturing’ and new patient acquisition.
Take advantage of our ready-to-go campaigns – and take marketing OFF your ‘to-do’ list!
Programs for Dental Practices
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Our Birthday Programs for existing patients are excellent for extending the personal touch they experience in your office right into your patients’ homes. Customize your gift to suit your patient base – we have dentists who ‘gift’ everything from 1/2 off a procedure to a pizza or flowers. Use it with our follow up letter to springboard off the goodwill to ask for a referral!
The multi-step New Mover targets your perfect ‘new-to-the-area patient’ using key demographics, move dates, and household makeup (2.5 kids means a family and lots of potential referrals!). Multiple ‘welcome’ touches combined with the right offer makes you the go-to when the time comes to find a family dentist in their new neighborhood.
When push comes to shove and you need a serious influx, an EDDM campaign may be just the ticket. Less targeted than our other programs but lower in cost, EDDMs can be a great companion program to your demographic-honed campaigns for bringing in new patients.
Sometimes patients just need a little nudge… between board meetings and kids’ basketball games, dental appointments can easily fall through the cracks! We’ve got ‘set it and forget it’ appointment reminder programs, as well as 2-step incentive campaigns for the ‘longer lost’ souls who haven’t been in for some time or have undone treatments.